![]() This is why it is so crucial for the primary buttons to look the same on every page. Thanks to this they quickly recognize the meaning of specific UI controls. When users notice similar element in the UI, they categorize them as particular patterns. While 3 mentioned attributes perfectly apply to the UI Design, there are also additional, not so atomic properties, that may strengthen the similarity: typography, iconography, shadow, texture, etc. Similarity Principle – How It Is Used in UI Design? The similarity is not so weaker that proximity but is also a powerful law of human perception. The main characteristics that boost the impression of similarity are size, shape, and color. Similarity PrincipleĮlements that have similar visual appearance seems to be more related or grouped than the ones not sharing the same attributes. In the end, users are able to scan content faster and accomplish their goals much more efficiently. Thanks to this user have no doubt what will happen if they trigger the action. It boosts the relations between elements and strengthens the designer’s intention. It is also bonded with White space that plays an essential role in the principle. Proximity may be used to group content and action controls that are related to each other. This applies not only to the UI controls like buttons or inputs but also to the written content and typography of the solution. Thanks to the usage of proximity designers create content more comfortable to perceive by users. Proximity Principle – How It Is Used in UI Design? ![]() Proximity is so essential to our perception that it is stronger than other features like shape or color. Our brain perceives these sets of closely placed elements as groups. Even if there are more objects, the ones that are closer seems to be more correlative than elements that are placed farther. The principle of proximity tells we perceive elements that are close to each other appear to be related. Let’s jump to the explanation of the Principles in the context of UI Design! Proximity Principle Thanks to this we can recognize thing independently of its size changes, rotation or other transformations. The human brain creates a simplified projection of the particular object in mind. However, our mind always decides one point of view to be dominant after a while. There is always more than one way we can perceive a particular object. We are able to see or deduct the whole object even if there are missing element or it is incomplete. We tend to see elements in the general form first. Our minds tend to see simple, strong objects faster than the detailed ones. The key fundamental rules of gestalt systems are emergence, reification, multistability, and invariance. Principles describe the way we perceive the world. Gestalt psychologists were interested in looking at the mind behavior. Fathers of the theory are Max Wertheimer, Kurt Koffka and Wolfgang Kohler. The group of psychologists formed it in the early XX century. I know that this may sound not so interesting, but it is always good to see the background of a particular topic. You will be sure that users perception will be the same as you intended to be. In this story, we will also focus on practical samples that will help you create designs with better confidence. However, knowledge about the theory is essential. We feel most of the principles intuitively. Rules explain to us how we perceive the world. This is the result of the way our brain process information.īut why this happens? This is where Gestalt Principles helps us. We always try to discover the meaning and the sense of the particular object or phenomenon.ĭo you remember when you saw the shape of a rabbit when your hands cast a shadow? Or, did you saw faces in the weirdly formed barks of trees? I am sure that at least once when you looked at clouds, you wondered why some of them look like horses running through the sky.
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